The first Saturday of every May is a special day for me. Free Comic Book Day means just that - Free comics to many to help encourage new readers and introduce new stories to the exsiting comic readers. Wikapedia says this about Free Comic Book Day:
Free Comic Book Day is an annual promotional effort by the North American comic book industry to help bring new readers into independent comic book stores. Retailer Joe Field of Flying Colors Comics in Concord, CA brainstormed the event in his "Big Picture" column in the August 2001 issue of Comics & Games Retailer magazine. Free Comic Book Day started in 2002 and is coordinated by the industry's single large distributor, Diamond Comic Distributors. The next event will be on May 4, 2013. Free Comic Book Day is scheduled on the first Saturday of May. It has often been tied to the release of a major theatrical film adaptation of a well known superhero property, in order to take advantage of the film's heavy promotion and related press about the comic book medium. On Free Comic Book Day, participating comic book store retailers give away specially printed copies of free comic books, and some offer cheaper back issues and other items to anyone who visits their establishments. However, retailers do not receive the issues for free; they pay 12-50 cents per copy for the comics they give away during the event. In addition to comic books, some stores also give away other items, including mini posters for live-action superhero movies, keychains, Green Lantern promo rings, etc.
For me, it is like a mini-Christmas in the spring. April, the kids and I headed out to one of our local retailers Books Comics and Things in the Georgetown area. They were having a local division of the 501st on hand to help support BCT and their blood drive.
We also picked up several comics a piece that looked interesting and knowing how Ella is with character costumes, she was in love with Chewbacca the second we showed up.
All in all, this was another success day for the world of comics in our house and my kid's enjoyed it which makes them continue to be interested in comic characters and the worlds of comics. I say mission complete for 2012.